Air Jordan XXXVI: 36 Seconds of Lightwork
Taking the launch of the new Air Jordan XXXVI to the social app we all love: TikTok. Playing off the lightness of the shoe, we created a social media challenge for all to show off their best skills on the court in 36 seconds.
Brand: Jordan Brand
Agency: Laundry Service, 2021
Role: Copywriter
Taking the launch of the new Air Jordan XXXVI to the social app we all love: TikTok. Playing off the lightness of the shoe, we created a social media challenge for all to show off their best skills on the court in 36 seconds.
Brand: Jordan Brand
Agency: Laundry Service, 2021
Role: Copywriter