MARIA MORA

2025 NYvsNY Championship

Role: Copywriter
Creative Director: Anthony Coleman
Narrative Strategy: Steven Roberts
Art Direction: Paris Fox 
Photography: Ellington Hammond 
Production: Blue Ox 
Spatial Design: Something Special Studios  Every summer in NYC, the best of the best in high school basketball across all five boroughs come together to compete for the winning title. The energy of New York basketball is unmatched. It’s raw, it’s passionate, it’s gritty, it’s legendary. This manifesto is a declaration and emphasis on why winning in New York City means more than anywhere else in the world. 

To celebrate the winners, we partnered with The NY Times to create a cover-wrap that includes a championship moment photo spread, seasonal manifesto, and wide-shot view of the Wollman Rink court. 



About Me

A former audio engineer turned writer and brand voice strategist that’s here to make people feel something. I craft stories that don’t just inform—they resonate, reveal, and remember. I’ve written for icons, underdogs, and cultural shapers—always with one goal: make it matter.

Currently: Copywriter at Nike

Previously: Jordan Brand, Laundry Service, Code and Theory, Complex, Hypebeast, Cultured Mag, Global Grind 
 Things I Can Do

Scriptwriting
Digital copywriting
Editorial
Brand manifestos
Creative strategy 
Content creation
Creative consulting
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