2025 NYvsNY Championship
Role: Copywriter
Creative Director: Anthony Coleman
Narrative Strategy: Steven Roberts
Art Direction: Paris Fox
Photography: Ellington Hammond
Production: Blue Ox
Spatial Design: Something Special Studios
Every summer in NYC, the best of the best in high school basketball across all five boroughs come together to compete for the winning title. The energy of New York basketball is unmatched. It’s raw, it’s passionate, it’s gritty, it’s legendary. This manifesto is a declaration and emphasis on why winning in New York City means more than anywhere else in the world.
To celebrate the winners, we partnered with The NY Times to create a cover-wrap that includes a championship moment photo spread, seasonal manifesto, and wide-shot view of our fabricated hardwood basketball court in the iconic Central Park.
About Me
A former audio engineer turned writer and creative strategist, I’m here to make people feel something — through story, language, and truth.
With over a decade of experience spanning journalism, fashion, and brand storytelling, I help brands translate culture into work that connects. My approach blends strategy and soul, crafting narratives that don’t just inform, but resonate, reveal, and remember.
I’ve written for icons, underdogs, and cultural shapers alike, always with one goal: make it matter.
Things I Can Do
Scriptwriting
Digital copywriting
Editorial
Brand manifestos
Creative strategy
Content creation
Creative consulting
Connect
Email
LinkedIn
Savee.It
SoundCloud