MARIA MORA

2026 NYvsNY Season 8

Role: Creative Lead
Agency Partners: The New Company, Game Seven, World’s Boro
NYvsNY brings NYC basketball culture to life through competition, community, and the city itself. 

For season 8, I stepped into a creative lead role, helping shape the narrative and creative direction from early strategy through the final activation. I worked across teams to build the story, guide messaging and consumer-facing creative, and help connect the many moving pieces into one cohesive experience. The result was a packed finals moment that felt unmistakably New York: competitive, communal, and deeply connected to the peoeple who make the city’s basketball culture what it is. 
About Me

A former audio engineer turned writer and creative thinker, I’m here to make people feel something — through story, language, and truth.

With over a decade of experience spanning journalism, fashion, and brand storytelling, I help brands translate culture into work that connects. My approach blends strategy and soul, crafting narratives that don’t just inform, but resonate, reveal, and remember.

I’ve written for icons like Nike, adidas, and Timberland, underdogs like Cultured Mag and The Hundreds, and cultural shapers alike, always with one goal: make it matter.

 Things I Do

Scriptwriting
Digital copywriting
Editorial
Brand manifestos
Creative strategy 
Content creation
Creative consulting
Connect

Email
LinkedIn
Savee.It
SoundCloud