AJ 39 ‘Keep ‘Em Shook’

Giving a trash talkin’, defiant voice to the new Air Jordan 39, inspired by MJ’s legendary cross step. 

Role: Copywriter, campaign headline 
Script: Jon Moy
Art Direction: Warren Cochrane, Farah Kafei
Photography: Vanessa Granda
Director: Santiago Carrasquilla, Art Camp 
Animation: Anna Chandler