Inspired by MJ’s ability to creat magic on the court, we tapped Chencho Auto Sonidos from the Dominican Republic to celebrate the release of the AJ1 ‘Artisanal Red.’ Based in Moca, Dominican Republic, Chencho‘s shop is known for the carefully crafted hand-built sound systems that create earth-rumbling beats, gathering the community for a good time.    

Role: Creative consultant, narrative support
Narrative team: Nia Groce, Justin Block
Art Direction: Felyx Tsoi, Christopher Gray
Photography: Elissa Salas
Director: Franklin Ricart
Styling: Taisha Suero
Production: Daytrip + Too Caribbean