Women-owned, specifically Black and brown-owned, cannabis brands are few and far between. Not to mention the stigma that exists with women who enjoy a little green every now and then. Sheila Reyes, founder of Blue & Yellow, is aiming to change that.



For the first Blue & Yellow product—the CocoFlower Oil—I was tapped to write the brand statement, which tells you about their purpose and goals for their business. 

Agency: Freelance

Role: Copywriter









EXPERIENCE

Freelance Copywriter, May 2020 - Present Clients: House of Hoops, Blue & Yellow


Copywriter at Code and Theory
Jan 2019 - May 2020

Clients: adidas Originals


Freelance Journalist, 2012 - Present
Publications:
HYPEBAE, Complex, Cultured Mag, Sole Savy, The Snobette, Finish Line, The IN Mag, The Hundreds, Digital Trends, Undo Ordinary Magazine, Missbish, Global Grind, ILY Mag.