NITE JOGGER


Client: adidas Originals
Agency: Code and Theory

Drop 3, April 2019

adidas Originals Nite Jogger campaign pays homage to those who create in the after hours.

For drop 3, we created a story that highlights the duality of the shoe and celebrates creators around the world. Users were able to learn from their peers and discover how creativity can flourish during the midnight hour.




SC PREMIERE


Client: adidas Originals
Agency: Code and Theory

Drop 2, April 2019

For SC Premiere’s second drop, we created a narrative that celebrates openness and a bold simplicity.

Simple and confident.






HOME OF CLASSICS


Client: adidas Originals
Agency: Code and Theory

Drop 1, May 2019
 




Behind every scuff, there’s a story to be told. The story of Home of Classics celebrates the iconic collection of white leather sneakers and the experiences that turn them into classic over time. 

Mark