To celebrate adidas’ most iconic silhouettes throughout its history, we were tasked to reestablish the brand as the OG white leather sneaker company.

Throughout each digital touch point (app, newsletter, on-site), we told the story of how each silhouette was turned into a classic through human experience. 
Client: adidas Originals 
Agency: Code and Theory, Johannes Leonardo
Role: Crafting promo newsletters, in-app messaging, and silhouette storytelling on


Copywriter at Laundry Service
Jan 2021 - Present

Clients: Jordan Brand, Hennessy

Freelance Copywriter, May 2020 - Present Clients: House of Hoops, Blue & Yellow

Junior Copywriter at Code and Theory
Jan 2019 - Jan 2021

Clients: adidas Originals, Hotaling Co., Morton Salt

Freelance Journalist, 2012 - Present

Input Mag
Cultured Mag
Sole Savy
The Snobette
Finish Line
The IN Mag
The Hundreds
Digital Trends
Undo Ordinary Magazine
Global Grind