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To celebrate adidas’ most iconic silhouettes throughout its history, we were tasked to reestablish the brand as the OG white leather sneaker company.


Throughout each digital touch point (app, newsletter, on-site), we told the story of how each silhouette was turned into a classic through human experience. 
Client: adidas Originals 
Agency: Code and Theory, Johannes Leonardo
Role: Crafting promo newsletters, in-app messaging, and silhouette storytelling on adidas.com
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EXPERIENCE

Freelance Copywriter, May 2020 - Present Clients: House of Hoops, Blue & Yellow


Copywriter at Code and Theory
Jan 2019 - Present
Clients: adidas Originals


Freelance Journalist, 2012 - Present

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