To celebrate adidas’ most iconic silhouettes throughout its history, we were tasked to reestablish the brand as the OG white leather sneaker company.

Throughout each digital touch point (app, newsletter, on-site), we told the story of how each silhouette was turned into a classic through human experience. 
Client: adidas Originals 
Agency: Code and Theory, Johannes Leonardo
Role: Crafting promo newsletters, in-app messaging, and silhouette storytelling on


Freelance Copywriter, May 2020 - Present Clients: House of Hoops, Blue & Yellow

Copywriter at Code and Theory
Jan 2019 - May 2020

Clients: adidas Originals

Freelance Journalist, 2012 - Present
HYPEBAE, Complex, Cultured Mag, Sole Savy, The Snobette, Finish Line, The IN Mag, The Hundreds, Digital Trends, Undo Ordinary Magazine, Missbish, Global Grind, ILY Mag.