To celebrate adidas’ most iconic silhouettes throughout its history, we were tasked to reestablish the brand as the OG white leather sneaker company.
Throughout each digital touch point (app, newsletter, on-site), we told the story of how each silhouette was turned into a classic through human experience.
Client: adidas Originals
Agency: Code and Theory, Johannes Leonardo
Role: Crafting promo newsletters, in-app messaging, and silhouette storytelling on adidas.com
Agency: Code and Theory, Johannes Leonardo
Role: Crafting promo newsletters, in-app messaging, and silhouette storytelling on adidas.com





