To celebrate adidas’ most iconic silhouettes throughout its history, we were tasked to reestablish the brand as the OG white leather sneaker company. Throughout each digital touch point (app, newsletter, on site), we told the story of how each silhouette was turned into a classic through human experience. 
Client: adidas Originals 
Agency: Code and Theory, Johannes Leonardo
Role: Crafting promo newsletters, in-app messaging, and silhouette storytelling on