House of Hoops: Kyrie Irving

Kyrie Irving is without a doubt one of the most exciting players in the league. His showstopping shooting abilities and solid defense skills ranks him amongst the best point guards, but that’s only a glimpse of what makes him great.

To celebrate the new Kybrid S2 Nike basketball shoe, we created a story that’s inspired by his history on Team USA and the Olympics. Tying it back to House of Hoops’ hero message “Built by The Game,” we asked ourselves “What is Kyrie built by? What makes him so great?” The result? A mosaic of words and phrases that summarize who he is and his purpose here on earth. Shoutout to Chris Thomas on the scripts. 

Agency: Laundry Service

Role: Copywriter

Art Director: Marcus Chin-Quee