Kyrie Irving is without a doubt one of the most exciting players in the league. His showstopping shooting abilities and solid defense skills ranks him amongst the best point guards, but that’s only a glimpse of what makes him great.

To celebrate the new Kybrid S2 Nike basketball shoe, we created a story that’s inspired by his history on Team USA and the Olympics. Tying it back to House of Hoops’ “Built by The Game” overarching message, we asked ourselves “What is Kyrie built by? What makes him so great?” The result? A mosaic of words and phrases that summarize who he is and his purpose here on earth. Shoutout to Chris Thomas on the scripts. 

Agency: Laundry Service

Role: Copywriter

Art Director: Marcus Chin-Quee


Copywriter at Laundry Service
Jan 2021 - Present

Clients: Jordan Brand, Hennessy

Freelance Copywriter, May 2020 - Present Clients: House of Hoops, Blue & Yellow

Junior Copywriter at Code and Theory
Jan 2019 - Jan 2021

Clients: adidas Originals, Hotaling Co., Morton Salt

Freelance Journalist, 2012 - Present

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