Jordan Brand: Here for a Reason


In the Jordan Family, each athlete, each artist shares a common thread: they work hard, they’re determined, they’re original and unique in their own ways, and they have an unwavering drive to accomplish whatever they set their mind to. 

They are here for a reason.

We take our Jordan fam’s accomplishments seriously. Whenever one of our JB members wins an award or breaks a record, we celebrate them in all their greatness. Here are a set of headlines that not only align with the brand, but also speaks to the impact they’re making in this world. 

Agency: Laundry Service
Role: Copywriter, writing headlines


Billie Eilish winning a Grammy Award in 2021





Russell Westbrook becoming the all-time leader in triple-doubles





 Maya Moore winning the Arthur Ashe Award