Jordan Women: Les Fleurs
Role: Narrative Lead
Art Direction: Farah Kafei
Photographer: Kanya Iwana
Agency Partner: Uncommon Creative Studio
“When she shines brightly, it doesn’t put you in the shadows; she lights you up, too.” This campaign is centered around Shine Theory, a term that posits that powerful women would be more successful if they cooperate rather than compete against one another.
Featuring rising star Jené Marie, singer Kaelynn Hayes, and choreographer Elysandra Quiñones.
About Me
A former audio engineer turned storyteller, passionately curious and skilled at crafting engaging and culturally relevant narratives that resonate with specific communities.
Currently: Copywriter at Nike.
Previously: Creative at Jordan Brand, Laundry Service, Code and Theory, Complex, Hypebeast, Cultured Mag, Global Grind.
Things I Can Do
Scriptwriting
Digital copywriting
Editorial
Brand manifestos
Creative strategy
Content creation
Creative consulting
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