Jordan Women: Les Fleurs
Role: Narrative Lead
Art Direction: Farah Kafei
Photographer: Kanya Iwana
Agency Partner: Uncommon Creative Studio
“When she shines brightly, it doesn’t put you in the shadows; she lights you up, too.” This campaign is centered around Shine Theory, a term that posits that powerful women would be more successful if they cooperate rather than compete against one another.
Featuring rising star Jené Marie, singer Kaelynn Hayes, and choreographer Elysandra Quiñones.
About Me
A former audio engineer turned writer and brand voice strategist that’s here to make people feel something. I craft stories that don’t just inform—they resonate, reveal, and remember. I’ve written for icons, underdogs, and cultural shapers—always with one goal: make it matter.
Currently: Copywriter at Nike
Previously: Jordan Brand, Laundry Service, Code and Theory, Complex, Hypebeast, Cultured Mag, Global Grind
Things I Can Do
Scriptwriting
Digital copywriting
Editorial
Brand manifestos
Creative strategy
Content creation
Creative consulting
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