On the brink of his seventh studio album, Kid Cudi teamed up with adidas to launch his own silhouette, the Vadawam 326.
Inspired by space, pop culture, and his daughter Vada, we brought that cosmic energy onto the e-commerce site and email subscribers.
Client: adidas Originals
Agency: Code and Theory
Role: Copywriter
Agency: Code and Theory
Role: Copywriter


