adidas Originals by Kid Cudi

On the brink of his seventh studio album, Kid Cudi teamed up with adidas to launch his own silhouette: the Vadawam 326.

Inspired by space, pop culture, and his daughter Vada, we brought that cosmic energy onto the e-commerce site and its email subscribers. 

Client: adidas Originals

Agency: Code and Theory

Role: Copywriter