The adidas Originals Nite Jogger campaign pays homage to those who create in the after hours.



For drop 3, we created a story that highlights the duality of the shoe while celebrating go-getters around the world. We designed a digital ecosystem that allowed users to learn from their peers and discover how creativity can flourish during the midnight hour.
April 2019

Client: adidas Originals
Agency: Code and Theory
Role: Craft promo newsletters and interview questions for the influencer profiles

2019 W3 Award Winner - Integrated Campaign
2019 Webby Award Nominee - Online Shopping Experience














EXPERIENCE

Freelance Copywriter, May 2020 - Present Clients: House of Hoops, Blue & Yellow


Copywriter at Code and Theory
Jan 2019 - May 2020

Clients: adidas Originals


Freelance Journalist, 2012 - Present
Publications:
HYPEBAE, Complex, Cultured Mag, Sole Savy, The Snobette, Finish Line, The IN Mag, The Hundreds, Digital Trends, Undo Ordinary Magazine, Missbish, Global Grind, ILY Mag.