adidas Originals Nite Jogger

The adidas Originals Nite Jogger campaign pays homage to those who create in the after hours.

For drop 3, we created a story that highlights the duality of the shoe while celebrating go-getters around the world. We designed a digital ecosystem that allowed users to learn from their peers and discover how creativity can flourish during the midnight hour.

Client: adidas Originals
Agency: Code and Theory
Role: Craft promo newsletters and interview questions for the influencer profiles

2019 W3 Award Winner - Integrated Campaign
2019 Webby Award Nominee - Online Shopping Experience