Superstar 2020

For the last 50 years, adidas Superstar has been on the forefront of sneaker culture. 50 years later, we’re ushering in a new age for the iconic silhouette.

Spearheaded by Hollywood director and actor Jonah Hill, the Superstar 2020 campaign celebrates the Creator community—from filmmakers to digital artists and beyond. Throughout the digital ecosystem, we amplified the voices of the Creator community by exhibiting how they envision the next 50 years to be.

Client: adidas Originals
Agencies: Code and Theory, Johannes Leonardo
Role: In charge of profiling members
of the Creator community