Role: Digital Copywriter Agency: Code and TheoryTo celebrate adidas’ most iconic silhouettes, we were tasked to reestablish the brand as the OG white leather sneaker company.
Throughout each digital touch point (app, newsletter, on-site), we told the story of how each silhouette was turned into a classic through human experience.
About Me
A former audio engineer turned storyteller, passionately curious and skilled at crafting engaging and culturally relevant narratives that resonate with specific communities.
Currently: Copywriter at Nike.
Previously: Creative at Jordan Brand, Laundry Service, Code and Theory, Complex, Hypebeast, Cultured Mag, Global Grind. Things I Can Do