adidas Originals: Home of Classics

Role: Digital Copywriter
Agency: Code and Theory
To celebrate adidas’ most iconic silhouettes, we were tasked to reestablish the brand as the OG white leather sneaker company.

Throughout each digital touch point (app, newsletter, on-site), we told the story of how each silhouette was turned into a classic through human experience.




About Me

A former audio engineer turned storyteller, passionately curious and skilled at crafting engaging and culturally relevant narratives that resonate with specific communities. 

Currently: Copywriter at Nike. 

Previously: Creative at Jordan Brand, Laundry Service, Code and Theory, Complex, Hypebeast, Cultured Mag, Global Grind.  

Things I Can Do

Scriptwriting
Digital copywriting
Editorial
Brand manifestos
Creative strategy 
Content creation
Creative consulting

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