Agency ········· Code and Theory, Johannes Leonardo
Published ······ 2019
Role ··········· Crafting promo newsletters, in-app messaging, and silhouette storytelling on adidas.com
Published ······ 2019
Role ··········· Crafting promo newsletters, in-app messaging, and silhouette storytelling on adidas.com
adidas Originals: Home of classics
To celebrate adidas’ most iconic silhouettes, we were tasked to reestablish the brand as the OG white leather sneaker company.
Throughout each digital touch point (app, newsletter, on-site), we told the story of how each silhouette was turned into a classic through human experience.
Throughout each digital touch point (app, newsletter, on-site), we told the story of how each silhouette was turned into a classic through human experience.
