adidas Originals: Home of Classics

To celebrate adidas’ most iconic silhouettes, we were tasked to reestablish the brand as the OG white leather sneaker company.

Throughout each digital touch point (app, newsletter, on-site), we told the story of how each silhouette was turned into a classic through human experience.

Agency ····· Code and Theory
Published ····· 2019
Role ····· Copywriter