Agency ········· Code and Theory
Published ······ 2021
Role ··········· Copywriter

adidas Originals by Kid Cudi

On the brink of his seventh studio album, Kid Cudi teamed up with adidas to launch his own silhouette: the Vadawam 326.

Inspired by space, pop culture, and his daughter Vada, we brought that cosmic energy onto the e-commerce site and its email subscribers.