Role: Digital Copywriter Agency: Code and TheoryTo celebrate adidas’ most iconic silhouettes, we were tasked to reestablish the brand as the OG white leather sneaker company.
Throughout each digital touch point (app, newsletter, on-site), we told the story of how each silhouette was turned into a classic through human experience.
About Me
A former audio engineer turned writer and brand voice strategist that’s here to make people feel something. I craft stories that don’t just inform—they resonate, reveal, and remember. I’ve written for icons, underdogs, and cultural shapers—always with one goal: make it matter.
Currently: Copywriter at Nike
Previously: Jordan Brand, Laundry Service, Code and Theory, Complex, Hypebeast, Cultured Mag, Global Grind Things I Can Do