MARIA MORA

adidas Originals: Superstar 50th Anniversary 

Agency: Code and Theory, Johannes Leonardo
Role: Digital Copywriter For the last 50 years, adidas Superstar has been on the forefront of sneaker culture. 50 years later, we’re ushering in a new age for the iconic silhouette.

Spearheaded by Hollywood director and actor Jonah Hill, the Superstar 2020 campaign celebrates the Creator community—from filmmakers to digital artists and beyond. Throughout the adidas.com digital ecosystem, we amplified the voices of the Creator community by exhibiting how they envision the next 50 years to be.


About Me

A former audio engineer turned writer and creative strategist, I’m here to make people feel something — through story, language, and truth.

With over a decade of experience spanning journalism, fashion, and brand storytelling, I help brands translate culture into work that connects. My approach blends strategy and soul, crafting narratives that don’t just inform, but resonate, reveal, and remember.

I’ve written for icons, underdogs, and cultural shapers alike, always with one goal: make it matter.

 Things I Can Do

Scriptwriting
Digital copywriting
Editorial
Brand manifestos
Creative strategy 
Content creation
Creative consulting
Connect

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