MARIA MORA

adidas Originals: Superstar 50th Anniversary 

Agency: Code and Theory, Johannes Leonardo
Role: Digital Copywriter For the last 50 years, adidas Superstar has been on the forefront of sneaker culture. 50 years later, we’re ushering in a new age for the iconic silhouette.

Spearheaded by Hollywood director and actor Jonah Hill, the Superstar 2020 campaign celebrates the Creator community—from filmmakers to digital artists and beyond. Throughout the adidas.com digital ecosystem, we amplified the voices of the Creator community by exhibiting how they envision the next 50 years to be.


About Me

A former audio engineer turned writer and brand voice strategist that’s here to make people feel something. I craft stories that don’t just inform—they resonate, reveal, and remember. I’ve written for icons, underdogs, and cultural shapers—always with one goal: make it matter.

Currently: Copywriter at Nike

Previously: Jordan Brand, Laundry Service, Code and Theory, Complex, Hypebeast, Cultured Mag, Global Grind 
 Things I Can Do

Scriptwriting
Digital copywriting
Editorial
Brand manifestos
Creative strategy 
Content creation
Creative consulting
Connect

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