AJ 1 ‘Artisanal Red’
Role: Creative consultant, narrative support
Narrative Team: Nia Groce, Justin Block, Maria Mora
Art Direction: Felyx Tsoi, Christopher Gray
Photography: Elissa Salas
Director: Franklin Ricart
Styling: Taisha Suero
Production: Daytrip, Too Caribbean, Nadia Ighani, Martha Smith
Inspired by MJ’s ability to create magic on the court, we tapped Chencho Auto Sonidos from the Dominican Republic to celebrate the release of the AJ1 ‘Artisanal Red.’ Based in Moca, Dominican Republic, Chencho‘s shop is known for the carefully crafted hand-built sound systems that create earth-rumbling beats, gathering the community for a good time.
About Me
A former audio engineer turned writer and brand voice strategist that’s here to make people feel something. I craft stories that don’t just inform—they resonate, reveal, and remember. I’ve written for icons, underdogs, and cultural shapers—always with one goal: make it matter.
Currently: Copywriter at Nike
Previously: Jordan Brand, Laundry Service, Code and Theory, Complex, Hypebeast, Cultured Mag, Global Grind
Things I Can Do
Scriptwriting
Digital copywriting
Editorial
Brand manifestos
Creative strategy
Content creation
Creative consulting
Connect
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LinkedIn
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SoundCloud