AJ 11 ‘Varsity Red’
Role: Narrative Lead
Art Director: Sin Young Kim, Frannie Jiranek
Photographer: Rasaan Wyzard
Production: Recess Studios
This 2022 holiday season, we put our focus on community, creativity, and the love they share with one of the most iconic franchises in the Jordan Brand footwear lineage. Featuring the very talented multi-faceted artist Rasaan Wyzard and his family.
About Me
A former audio engineer turned writer and creative strategist, I’m here to make people feel something — through story, language, and truth.
With over a decade of experience spanning journalism, fashion, and brand storytelling, I help brands translate culture into work that connects. My approach blends strategy and soul, crafting narratives that don’t just inform, but resonate, reveal, and remember.
I’ve written for icons, underdogs, and cultural shapers alike, always with one goal: make it matter.
Things I Can Do
Scriptwriting
Digital copywriting
Editorial
Brand manifestos
Creative strategy
Content creation
Creative consulting
Connect
Email
LinkedIn
Savee.It
SoundCloud