MARIA MORA

AJ 36 ‘36 Seconds of Lightwork’

Agency: Laundry Service  Taking the launch of the new Air Jordan XXXVI to the social app we all love: TikTok. Playing off the lightness of the shoe, we created a social media challenge for all to show off their best skills on the court in 36 seconds. 

About Me

A former audio engineer turned writer and brand voice strategist that’s here to make people feel something. I craft stories that don’t just inform—they resonate, reveal, and remember. I’ve written for icons, underdogs, and cultural shapers—always with one goal: make it matter.

Currently: Copywriter at Nike

Previously: Jordan Brand, Laundry Service, Code and Theory, Complex, Hypebeast, Cultured Mag, Global Grind 
 Things I Can Do

Scriptwriting
Digital copywriting
Editorial
Brand manifestos
Creative strategy 
Content creation
Creative consulting
Connect

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