MARIA MORA

AJ 36 ‘36 Seconds of Lightwork’

Agency: Laundry Service  Taking the launch of the new Air Jordan XXXVI to the social app we all love: TikTok. Playing off the lightness of the shoe, we created a social media challenge for all to show off their best skills on the court in 36 seconds. 

About Me

A former audio engineer turned writer and creative strategist, I’m here to make people feel something — through story, language, and truth.

With over a decade of experience spanning journalism, fashion, and brand storytelling, I help brands translate culture into work that connects. My approach blends strategy and soul, crafting narratives that don’t just inform, but resonate, reveal, and remember.

I’ve written for icons, underdogs, and cultural shapers alike, always with one goal: make it matter.

 Things I Can Do

Scriptwriting
Digital copywriting
Editorial
Brand manifestos
Creative strategy 
Content creation
Creative consulting
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