Spring ‘24 AJ 4 ‘White & Gold’
Role: Narrative lead, HMU/styling direction
Art Direction: Warren Cochrane, Pete Le
Photography: Jackie Kursel, David Cabrera
Director: Jackie Bao
Styling: Mel Renee Leamon
Set Design: Rochelle Bennett
Hair: Illiesha Lussiano
Nails: Alex Smith
Production: Lola Productions
The nameplate pieces, birthstone rings, religious charms, and everything in between. Gold jewelry has a special place in the hearts of Black & brown people, mine included. Bringing in Chiok Va Sam aka A$AP Eva—owner of NYC’s Popular Jewelry and a respected name in this community—for the AJ4 ‘White & Gold’ campaign, highlighting the significance of these cherished heirlooms was a true honor. It’s more than just an accessory to an outfit—it’s tradition, it’s culture, it’s community.
Featuring Faith Jaggernauth, Khiana Lowe, Ramshah Kanwal, and Jourdan Ash.
About Me
A former audio engineer turned storyteller, passionately curious and skilled at crafting engaging and culturally relevant narratives that resonate with specific communities.
Currently: Copywriter at Nike.
Previously: Creative at Jordan Brand, Laundry Service, Code and Theory, Complex, Hypebeast, Cultured Mag, Global Grind.
Things I Can Do
Scriptwriting
Digital copywriting
Editorial
Brand manifestos
Creative strategy
Content creation
Creative consulting
Connect
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