Spring ‘24 AJ 4 ‘White & Gold’
Role: Narrative lead, HMU/styling direction
Art Direction: Warren Cochrane, Pete Le
Photography: Jackie Kursel, David Cabrera
Director: Jackie Bao
Styling: Mel Renee Leamon
Set Design: Rochelle Bennett
Hair: Illiesha Lussiano
Nails: Alex Smith
Production: Lola Productions
The nameplate pieces, birthstone rings, religious charms, and everything in between. Gold jewelry has a special place in the hearts of Black & brown people, mine included. Bringing in Chiok Va Sam aka A$AP Eva—owner of NYC’s Popular Jewelry and a respected name in this community—for the AJ4 ‘White & Gold’ campaign, highlighting the significance of these cherished heirlooms was a true honor. It’s more than just an accessory to an outfit—it’s tradition, it’s culture, it’s community.
Featuring Faith Jaggernauth, Khiana Lowe, Ramshah Kanwal, and Jourdan Ash.
About Me
A former audio engineer turned writer and creative strategist, I’m here to make people feel something — through story, language, and truth.
With over a decade of experience spanning journalism, fashion, and brand storytelling, I help brands translate culture into work that connects. My approach blends strategy and soul, crafting narratives that don’t just inform, but resonate, reveal, and remember.
I’ve written for icons, underdogs, and cultural shapers alike, always with one goal: make it matter.
Things I Can Do
Scriptwriting
Digital copywriting
Editorial
Brand manifestos
Creative strategy
Content creation
Creative consulting
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