Jordan Women: Les Fleurs
Role: Narrative Lead
Art Direction: Farah Kafei
Photographer: Kanya Iwana
Agency Partner: Uncommon Creative Studio
“When she shines brightly, it doesn’t put you in the shadows; she lights you up, too.” This campaign is centered around Shine Theory, a term that posits that powerful women would be more successful if they cooperate rather than compete against one another.
Featuring rising star Jené Marie, singer Kaelynn Hayes, and choreographer Elysandra Quiñones.
About Me
A former audio engineer turned writer and creative strategist, I’m here to make people feel something — through story, language, and truth.
With over a decade of experience spanning journalism, fashion, and brand storytelling, I help brands translate culture into work that connects. My approach blends strategy and soul, crafting narratives that don’t just inform, but resonate, reveal, and remember.
I’ve written for icons, underdogs, and cultural shapers alike, always with one goal: make it matter.
Things I Can Do
Scriptwriting
Digital copywriting
Editorial
Brand manifestos
Creative strategy
Content creation
Creative consulting
Connect
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SoundCloud