Nike All Star Weekend 2025
Role: Digital Copywriter
Narrative Team: Steven Roberts, Maria Mora
Art Direction/Creative Direction: Alexa Mekita, Anthony Coleman
Photography: Ellington Hammond
Production: Blue OxTo mark our presence in this year’s NBA All Star Weekend in San Francisco, Nike hosted ‘Future Game,’ a high school basketball tournament featuring the best of the best players across the country, including newly signed NIL athlete AJ Dybantsa.
In support, we brought on All Star first-timer Victor Wembanyama to talk about his sentiments around the game.
About Me
A former audio engineer turned writer and creative strategist, I’m here to make people feel something — through story, language, and truth.
With over a decade of experience spanning journalism, fashion, and brand storytelling, I help brands translate culture into work that connects. My approach blends strategy and soul, crafting narratives that don’t just inform, but resonate, reveal, and remember.
I’ve written for icons, underdogs, and cultural shapers alike, always with one goal: make it matter.
Things I Can Do
Scriptwriting
Digital copywriting
Editorial
Brand manifestos
Creative strategy
Content creation
Creative consulting
Connect
Email
LinkedIn
Savee.It
SoundCloud