Nike All Star Weekend 2025
Role: Digital Copywriter
Narrative Team: Steven Roberts, Maria Mora
Art Direction/Creative Direction: Alexa Mekita, Anthony Coleman
Photography: Ellington Hammond
Production: Blue OxTo mark our presence in this year’s NBA All Star Weekend in San Francisco, Nike hosted ‘Future Game,’ a high school basketball tournament featuring the best of the best players across the country, including newly signed NIL athlete AJ Dybantsa.
In support, we brought on All Star first-timer Victor Wembanyama to talk about his sentiments around the game.
About Me
A former audio engineer turned storyteller, passionately curious and skilled at crafting engaging and culturally relevant narratives that resonate with specific communities.
Currently: Copywriter at Nike.
Previously: Creative at Jordan Brand, Laundry Service, Code and Theory, Complex, Hypebeast, Cultured Mag, Global Grind.
Things I Can Do
Scriptwriting
Digital copywriting
Editorial
Brand manifestos
Creative strategy
Content creation
Creative consulting
Connect
Email
LinkedIn
Savee.It
SoundCloud