2026 LA All Star Weekend
Role: Senior Copywriter
Narrative Lead: Steven Roberts
Art Direction: Keith Liban
Agency: Some Days
All Star Weekend was an opportunity to translate Nike Basketball’s energy into the real world. I helped build the narrative strategy around ‘Warning Label’, Nike Basketball 2026 All-Star Weekend product collection. I developed athlete-led OOH Headlines that celebrated key voices on the roster and carried that storytelling into retail spaces. Alongside writing product copy for the collection, I helped define how the work should live across touchpoints, ensuring the story felt consistent whether experienced on the streets of LA or through the product itself.