2026 LA All Star Weekend
Role: Senior Copywriter
Narrative Lead: Steven Roberts
Art Direction: Keith Liban
Agency: Some Days
All-Star Weekend became an opportunity to bring Nike Basketball’s energy off the page and into the real world. I helped shape the narrative strategy behind the “Warning Label” 2026 All-Star product collection, using athlete-led OOH headlines to spotlight key voices on the roster. That same storytelling extended into retail, where I supported product copy and helped define how the work shows up across every touchpoint, so the experience felt cohesive whether you encountered it on the streets of LA or through the product itself.